Click this link to view a commercial for Pepsi that was aired during the superbowl.
http://www.youtube.com/watch?v=7EEZLYKN8Fo&feature=related
Question: Why does taking off your clothes have anything to do with drinking soda?
Answer: it doesn't.
Reason: Pepsi needs to sell its product. A carbonated drink doesn't sell that well by itself. Sex sells. The most intelligent marketing move would be to record a blond girl in a bra dancing, flipping her hair everywhere, and making bedroom eyes as the camera goes close up.
Result: The audience pretty much forgets logic, sees the pepsi logo and because they have certain desires and feelings associated with such a sensual scene, they go out an buy a 6-pack.
Effective: Yes.
Constructive: No.
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