Click to view beer commercial:
http://www.youtube.com/watch?v=lzAxWWL4wZA&feature=related
This commercial is interestingly making a statement about both women and men as also giving a message to both women and men. The statement about men is that they don't have enough self control to work in a beer factory, because it's just that good. They cannot be professional is such an atmosphere. The statement about women is that they can have enough self control, but look at how they are represented. Are they really half-dressed, looking that sexy for their female co-workers? The message to men is the appeal to their brute instincts. Basically saying, 'its ok. You can't resist this. Don't try to.' Plus they are putting the desire for alcohol right next to the desire for sex, blending the two. The message to women is that they can be just as irresistible. What woman doesn't want to be desired?
Bold statements. Loud messages. One product.
http://www.youtube.com/watch?v=lzAxWWL4wZA&feature=related
This commercial is interestingly making a statement about both women and men as also giving a message to both women and men. The statement about men is that they don't have enough self control to work in a beer factory, because it's just that good. They cannot be professional is such an atmosphere. The statement about women is that they can have enough self control, but look at how they are represented. Are they really half-dressed, looking that sexy for their female co-workers? The message to men is the appeal to their brute instincts. Basically saying, 'its ok. You can't resist this. Don't try to.' Plus they are putting the desire for alcohol right next to the desire for sex, blending the two. The message to women is that they can be just as irresistible. What woman doesn't want to be desired?
Bold statements. Loud messages. One product.
1 comment:
This ad is pretty funny and all--seems tongue and cheek.
At the same time, it seems to reinforce that idea that men are animals, unable to control their basic instincts (which, apparently drive them toward beer and sex).
Taken to its extreme, this is why women are blamed--implicitly or explicitly--for the sexual violence or misbehavior of men. I remember when Mike Tyson was accused of rape--his lawyers blamed it on the woman, saying that she knew what she was getting into when she went into a room alone with Mike Tyson. So, Tyson just did what came naturally (forced sex on a woman), making the female to blame.
I know that's a long way away from this beer ad, but I'm actually offended by the constant, comic assertion that guys are lower primates of some sort.
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